Content Strategy

Working with the creatives at Anyways, I came on board to shape the editorial strategy for the Converse London concept - the work has apparently since been adopted/adapted as the shoe brand’s new global editorial strategy.

It's always a little hard to gauge the ROI on top-level stuff like this, but certainly the Converse London Instagram channel, through which all of the activity is activated and housed, grew significantly once the strategy was implemented. In the previous nine months it had amassed 9,000 followers; a month on from implementing the strategy it had almost 15,000.