Copywriting | OOH

I worked with the great people at Anyways to craft a copy-driven OOH campaign for the disruptive shaving brand, Harry's.

Where certain shaving behemoths might put the jawline of a premier league baller front and centre, we felt that Harry's was more for football's other guys: the guys who trudge through muddy puddles on a weekend for the love of the game, the camaraderie, the token exercise and - perhaps most of all - the mental health benefits that those things bring.

The campaign mainly took the form of fly posters in major cities around the city, for which I wrote the 'manifesto' as well as blown-up 'quotes' about all the great things that amateur football offers.