Leisure Center: Launch Comms

It was a pleasure to help Leisure Center – an ambitious new retail concept based in Vancouver – express their ambitions and values in words, in advance of their launch towards the end of last year. Really excited to see how far these guys manage to push things, knowing the talent involved.

(A pleasure too to work with some familiar faces from my LN-CC days!)

Blyszak: New Brand Comms

I’ve only ever bought one pair of sunglasses and it was a pair of Blyszak ones – crafted from metal and sustainable buffalo horn into a silhouette that’s strikingly different from all those ray-ban/moscot-alikes that more sensible gentlemen than myself wear with their oxford shirts and Japanese denim.

It was a pleasure then to be asked to come up with some new words that really capture the essence of what makes the brand so special.

You can find the new ‘manifesto’ and tagline on the Blyszak website and, increasingly, at point of sales in some of the world’s most exciting stores.