Was a great honour to be asked to speak at the Adidas Originals x Mixcloud event, Space is the Place. I led a panel comprised of Harry Fisher (Buyer, Machine-A), Thomas Gorton (Editor-in-Chief, Dazed Digital) and Taina Vilela (Marketing Director, Debop) as we navigated the subject of ‘the importance of community in a URL world’. Tailored for an audience of senior creatives at Adidas Originals, in anticipation of the opening of their new flagship store in Shoreditch, it was a genuinely illuminating and enjoyable afternoon covering everything from sustainability to social media to subcultures.
About a year ago I worked on the narrative structure and written content for the new ASOS corporate website, asosplc.com – it was a nice surprise to find out it won an award for ‘Best Use of Digital Communications’ at the 2017 IR Society Awards last month.
Floom recently refreshed their website in anticipation of their New York launch, and it was a pleasure to be involved as always. In particular, I worked on the narrative journey/UX of the new homepage, structuring the modules and creating the copy that will hopefully drive engagement with the rest of their wonderful site.
Visit Floom here.
I spent a great couple of days on the picturesque banks of Fife with the Foxall brothers and Children 1st, Scotland’s biggest children’s charity. It was a hugely rewarded way to end the year, working with their CEO and senior team to better define and strengthen Children 1st’s position in the sector. Really looking forward to working with them further and developing the ideas that arose. A great counterpoint to the more corporate work I tend to find myself doing!
A few months ago I started working with the guys behind new fashion e-commerce platform Soulmade, on a whole host of projects from comms planning to consulting on tone of voice and messaging for the site itself.
It’s great to see the site live and looking so good – I’m biased obviously but find it’s very rare to come across a fashion e-comms site that actually has a distinct point of view and ambition. Very proud to have been involved to the extent I was.
Visit the site here.
I worked with Floom‘s in-house creative team to craft the copy for this half-page ad, which appeared in the Evening Standard, London’s most read newspaper.
(Excuse the image quality – the actual ad was much sharper of course!)
Another Rolls-Royce campaign out into the world – #RaceYourCode is an extension of the work I did on the digital and data section of their careers site. I did all the written comms for a novel recruitment tool that basically involves enticing nerds into a big warehouse to race robots around a track as fast as their coding skills can carry them.
If you happen to be a computing whizz (lord knows why you’re looking at my portfolio if you are), then head here to find out more.