It was a pleasure to help Leisure Center – an ambitious new retail concept based in Vancouver – express their ambitions and values in words, in advance of their launch towards the end of last year. Really excited to see how far these guys manage to push things, knowing the talent involved.
(A pleasure too to work with some familiar faces from my LN-CC days!)
Was great to work with Being Hunted on the amazing exhibition and panel discussion they put together for Gore-Tex at this year’s Milan design fair. Hopefully the start of an enduring relationship with a creative force in Berlin that I’ve long-admired.
I’ve only ever bought one pair of sunglasses and it was a pair of Blyszak ones – crafted from metal and sustainable buffalo horn into a silhouette that’s strikingly different from all those ray-ban/moscot-alikes that more sensible gentlemen than myself wear with their oxford shirts and Japanese denim.
It was a pleasure then to be asked to come up with some new words that really capture the essence of what makes the brand so special.
You can find the new ‘manifesto’ and tagline on the Blyszak website and, increasingly, at point of sales in some of the world’s most exciting stores.
Was a nice surprise to see that two projects I worked on last year won awards at the 2018 Corporate Content Awards last week. The asosplc.com site for which I worked on the narrative structure and written content won Gold in the ‘best content aimed at an investor audience’ category, while the Robot Racing campaign I worked on for Rolls-Royce won Bronze in the ‘best use of digital’ category.
Was a great honour to be asked to speak at the Adidas Originals x Mixcloud event, Space is the Place. I led a panel comprised of Harry Fisher (Buyer, Machine-A), Thomas Gorton (Editor-in-Chief, Dazed Digital) and Taina Vilela (Marketing Director, Debop) as we navigated the subject of ‘the importance of community in a URL world’. Tailored for an audience of senior creatives at Adidas Originals, in anticipation of the opening of their new flagship store in Shoreditch, it was a genuinely illuminating and enjoyable afternoon covering everything from sustainability to social media to subcultures.
About a year ago I worked on the narrative structure and written content for the new ASOS corporate website, asosplc.com – it was a nice surprise to find out it won an award for ‘Best Use of Digital Communications’ at the 2017 IR Society Awards last month.
Floom recently refreshed their website in anticipation of their New York launch, and it was a pleasure to be involved as always. In particular, I worked on the narrative journey/UX of the new homepage, structuring the modules and creating the copy that will hopefully drive engagement with the rest of their wonderful site.
Visit Floom here.
