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Published Writing

Sonos: Ralph Steadman On Music

I spent an incredible day, courtesy of Sonos and Freunde von Freunden at the Kentish home of Ralph Steadman – the iconic artist responsible for bringing to life the works of his dear friend Hunter S Thompson.

I’m incredibly excited to see the full feature go live on FvF in the coming weeks, but for now here is a teaser of sorts, in the form of a music-centric Q and A on the Sonos blog.

Read the Q and A here.

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Client Work

Gore-Tex x Being Hunted: Fuori Salone Press Comms

Was great to work with Being Hunted on the amazing exhibition and panel discussion they put together for Gore-Tex at this year’s Milan design fair. Hopefully the start of an enduring relationship with a creative force in Berlin that I’ve long-admired.

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Client Work

Blyszak: New Brand Comms

I’ve only ever bought one pair of sunglasses and it was a pair of Blyszak ones – crafted from metal and sustainable buffalo horn into a silhouette that’s strikingly different from all those ray-ban/moscot-alikes that more sensible gentlemen than myself wear with their oxford shirts and Japanese denim.

It was a pleasure then to be asked to come up with some new words that really capture the essence of what makes the brand so special.

You can find the new ‘manifesto’ and tagline on the Blyszak website and, increasingly, at point of sales in some of the world’s most exciting stores.

Categories
Published Writing

Der Tagesspiegel: Why Do Millennials Love Festivals?

I was asked to write an op-ed piece for publication in the German daily newspaper, Der Tagesspiegel. The brief related to festivals and the question of ‘why millennials love them so much’… naturally I wrote about J. G. Ballard, neoloiberalism and streetwear (amongst other things) as per usual…

I don’t believe it exists online, but if you’re desperate to read it for some reason of course just get in touch…

Categories
Published Writing

Vice: Home Coming

Vice commissioned me to write about my relationship with York which was a real joy/emotional reckoning. It’s one of the pieces of work that I’m most proud of – a true labour of love, I’ve been really touched by the warm responses so far.

Read it here.

Categories
Client Work

2018 Corporate Content Awards

Was a nice surprise to see that two projects I worked on last year won awards at the 2018 Corporate Content Awards last week. The asosplc.com site for which I worked on the narrative structure and written content won Gold in the ‘best content aimed at an investor audience’ category, while the Robot Racing campaign I worked on for Rolls-Royce won Bronze in the ‘best use of digital’ category.

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Client Work Public Speaking

Adidas Originals x Mixcloud: Space is the Place

Was a great honour to be asked to speak at the Adidas Originals x Mixcloud event, Space is the Place. I led a panel comprised of Harry Fisher (Buyer, Machine-A), Thomas Gorton (Editor-in-Chief, Dazed Digital) and Taina Vilela (Marketing Director, Debop) as we navigated the subject of ‘the importance of community in a URL world’. Tailored for an audience of senior creatives at Adidas Originals, in anticipation of the opening of their new flagship store in Shoreditch, it was a genuinely illuminating and enjoyable afternoon covering everything from sustainability to social media to subcultures.

 

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Client Work

ASOS: ‘Best Use of Digital Comms, 2017’

About a year ago I worked on the narrative structure and written content for the new ASOS corporate website, asosplc.com – it was a nice surprise to find out it won an award for ‘Best Use of Digital Communications’ at the 2017 IR Society Awards last month.

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Client Work

Floom: New Homepage

Floom recently refreshed their website in anticipation of their New York launch, and it was a pleasure to be involved as always. In particular, I worked on the narrative journey/UX of the new homepage, structuring the modules and creating the copy that will hopefully drive engagement with the rest of their wonderful site.

Visit Floom here.

Categories
Client Work

Children 1st: Branding Workshop

I spent a great couple of days on the picturesque banks of Fife with the Foxall brothers and Children 1st, Scotland’s biggest children’s charity. It was a hugely rewarded way to end the year, working with their CEO and senior team to better define and strengthen Children 1st’s position in the sector. Really looking forward to working with them further and developing the ideas that arose. A great counterpoint to the more corporate work I tend to find myself doing!