Categories
Client Work

Evolve: Mount Juliet rebranding

Earlier this year I started working with the great branding agency Evolve on various rebranding briefs for luxury hotels around the world. Mount Juliet is one such client: a beautiful five-star Irish estate with ambitions to offer something beyond the luxury golfing holidays that have become its bread and butter.

As with all the briefs I get from Evolve, I was given the freedom to push things in a more creative direction than I normally do in this type of work.

At the risk of sounding immodest (though as a self-employed millennial living in the shadow of neoliberalism and all the intense pressures to be ‘entrepreneurial’ that brings, I feel like I get a free pass), the feedback I received included the following:

“the work you did on Mt Juliet, once again it’s taken it to the next level – think there was a few teary eyes once we had finished reading it – not easy to get under the skin of board level directors in that way so really credit to you for helping us elicit that emotional response.”

Categories
Client Work

Ocado: new careers site

I’ve been working quite a lot this year on various projects with Ocado, helping them on the digital side of things as they pivot from being the world’s biggest online grocery retailer to being a tech-driven solutions company.

The first thing to see the light of day from this, earlier this year, was a new careers site – aimed at recruiting exactly the people they need to achieve their ambitious new goals. I was involved a little in the content strategy while also writing the vast majority of the copy for the new site.

Categories
Published Writing

Gore-Tex: Selected Memories of Functionality

Loved creating this book/film/exhibition series for Gore-Tex with (lots of people but mainly) two people whose work I’ve long  admired: Stephen Mann and Jörg Haas. It all launched during Paris Fashion Week and was such a great  final project to see out 2018.

Categories
Client Work

Gore-Tex: Selected Memories of Functionality

Loved creating this book/film/exhibition series for Gore-Tex with (lots of people but mainly) two people whose work I’ve long  admired: Stephen Mann and Jörg Haas. It all launched during Paris Fashion Week and was such a great  final project to see out 2018.

Categories
Miscellany Published Writing

Freunde von Freunden interview

I was interviewed by Freunde von Freunden at the tail-end of last year about my life and work – not sure how illuminating I was in my answers but you can take a look here!

Categories
Client Work

adidas Y-3: site relaunch

Great to work on the all-new adidas Y-3 website with the Being Hunted folk, which you can take a look here.

(Yohji Yamamoto is an enduring idol of mine so this was a particularly nice thing to be involved with to such an extent)

Categories
Client Work Public Speaking

FvF x &Tradition: Panel Moderation

A few weeks ago I hosted a panel on behalf of &tradition and Freunde von Freunden at the latter’s beautiful Friends Space in Kreuzberg, Berlin. I was joined by designer Maria Jeglinska and architect Sigurd Larsen for a look into how to make the place you live really feel like a ‘home’, as the outside world becomes increasingly hostile.

 

Categories
Client Work

Rolls-Royce Electrification Launch

Was great to work on this campaign for Rolls-Royce, announcing a major shift in their business, which will (hopefully) help change the way the world is powered for the next 100 years or so…

Find out more here.

Categories
Client Work

Leisure Center: Launch Comms

It was a pleasure to help Leisure Center – an ambitious new retail concept based in Vancouver – express their ambitions and values in words, in advance of their launch towards the end of last year. Really excited to see how far these guys manage to push things, knowing the talent involved.

(A pleasure too to work with some familiar faces from my LN-CC days!)

Categories
Published Writing

Freunde von Freunden: Snarkitecture

A hastily-arranged, late-Friday-night Skype call gave me the opportunity to interview the founders of Snarkitecture, the buzzy New York firm that floats between the worlds of art and architecture.

Though I wish there’d been more time to delve into the subjects we covered, it was nevertheless interesting to hear their views on the digital vs the tangible, and the role that distinctive branding plays in their practice.

Read the full feature on Freunde von Freunden here.