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Harry’s: ‘Football’s Other Guys’ campaign

A great project with a great team. I worked with the people at Anyways to craft a copy-driven campaign for the disruptive shaving brand, Harry’s. Where certain shaving behemoths might put the jawline of a premier league baller front and centre, we felt that Harry’s was more for football’s other guys: the guys who trudge through muddy puddles on a weekend for the love of the game, the camaraderie, the token exercise and – perhaps most of all – the mental health benefits that those things bring.

The campaign mainly took the form of fly posters in major cities around the city, for which I wrote the ‘manifesto’ as well as blown-up ‘quotes’ about all the great things that amateur football offers.

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