Another – though in fact the first – luxury hotel rebranding project undertaken with Evolve.
I can’t put into words what a joy this was to work on, coming as it did in the midst of a couple of particularly gruelling long-term projects. I basically got to write a series of short-story-type vignettes, all with the aim of evoking the great rebrand Evolve are carrying out for the once great (and somewhat infamous) Byblos hotel in southern Spain. It all ended up going a little bit early Bret Easton Ellis, a little bit early Richard Ford, with some liberal quoting of Spencer Krug lyrics thrown in for good measure.
To round off a great project, Evolve beautifully rendered everything I wrote in print for the new owners of the hotel – something I rarely get to see.