Published Writing

Freunde Von Freunden x Mini BMW: Asif Khan feature

Spent an amazing day with the architect Asif Khan – who was recently commissioned to design the new Museum Of London at Smithfield Market – wandering around his (and my!) home neighbourhood of Hackney.

We discussed his relationship with London, his recent LDF installation and his ideas for future living: an inspiring vision built on continuous collaboration and inclusive communities. Both of which feel like they’re needed now more than ever…

One of the things I love about the work I do for Freunde Von Freunden is how little the commercial partners (in this case BMW/Mini) interfere with the creative side of things. You have a real opportunity to write something you’re proud of – something that doesn’t merely hit whatever points a company’s marketing team have dreamed up.

Read the piece on Freunde Von Freunden here.


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