Maison Margiela: 5AC Global Press Release

The 5AC is the debut handbag designed by John Galliano as Creative Director of Maison Margiela. Debuting at the SS16 Artisanal runway show in Paris, it is an encapsulation of qualities both intrinsic to the DNA of the house and Galliano’s own evolution at its head: invisible elements are made visible; classic signifiers of brand iconography are subverted for an unconscious glamour…

I was privileged to be asked to write the global press release for John Galliano’s first new handbag design since taking the reins at Maison Margiela.

I won’t share the whole thing here but suffice to say the bag is an interesting extension of Martin Margiela’s approach (and working on this made me far less cynical about Galliano’s appointment…)

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