Client Work

Hostem: Womenswear Launch // New Location

I visited Hostem’s temporary new home on Old Nichol street for the first time recently – as beautifully considered as anything else that James, Christie and the rest of the team have turned their hand to.

The change of scenery is the result of some major new refurbishments going on at their redchurch street citadel round the corner – brought about by both their ever-changing surroundings and a recalibration of what they want to say with the space.

It inevitably reminded me of their first major upheaval, when they first introduced womenswear. I was lucky enough to be involved in those early stages and to see their vision come to life: that exquisite curation of products set against a perfectly realised backdrop of natural light, steel parquet flooring and endless winding staircases…

I’ve no doubt that whatever direction they take things in this time round, it will be equally impressive.


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