Client Work

Floom: Tone Of Voice

I’ve been privileged enough to have spent the last month or so working on the launch of floom – an exciting new digital startup that puts the finest artisanal, local florists at your fingertips.

One particularly rewarding brief was to prepare the tone of voice document for the brand, which will act as a foundation for all their communications as they grow.

The ambitious project is the result of a uniquely put together team of creatives, business minds and tech-visionaries able to draw on extensive experience in the upper echelons of the luxury and fashion industry. At the heart of floom is its Paris-born and Bali-raised founder, Lana Elie. In previous roles Elie was responsible for delivering high quality content and campaigns for fashion companies that read like a who’s who of cool, covetable brands: burberry, prada, gucci, marc jacobs, nike and i-D to name just a few…

Floom launches at the end of february – visit the site here and sign up to the newsletter for more info…



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